FOUNDER VISION

KAMOLTIP (KRU L) PHAYAKVICHIEN

When Kamoltip learned of innovative agricultural technologies, she immediately adopted and invested far ahead of any entrepreneur in Thailand. Although Wangree Plant has just been established, it is known as the leader in agri-tech solution of Thailand. Driven by endless energy and passion, her lifetime's work has been dedicated to improving lives of Thai farmers for over 25 years.

Kamoltip (or Kru L, as students called her) received her Master's Degree from Wisconsin State University, Madison, USA in 1971. With solid background as a marketing guru for more than 34 years, Kamoltip had worked for a global company like Colgate-Palmolive (Thailand) Co., Ltd in the 70’s-80’s. Her last held position at Colgate-Palmolive (Thailand) Co., Ltd. was Marketing Manager, where she also served in the strategic marketing team for personal care products, Colgate-Palmolive NewYork headquarter. Her accomplishment was recognized globally and was once awarded International Innovation Award.

​

Based on her experience in global marketing, since 1997 she initiated a vocational training program that focus on teaching farmers how to do branding, how to add value to their agricultural products, how to preserve produce for longer shelf life, this knowledge give new life to the trainees. She also encouraged and taught her students how to take care of their health in many different ways. Till this date, more than 30,000 people have undergone training with her, all of whom have successfully completed their careers.

​

The Thai word "Kru" means "teacher".